• Since "Alfa Romeo" is unpronounceable in Hindi, the marque’s name will be changed to Alwar Rampur, the enchanting city in royal Rajasthan where production will take place. Alwar Rampur is famous for its forts and palaces, tie-dyed clothing called Bandhini, hand-woven saris, and marble sculptures. Hence, the aura of style and passion will be retained, and the change from "Alfa Romeo" to "Alwar Rampur" in all of the company’s products, logos, and literature will be visually imperceptible to the public.

• Because of the esteem in which bovines are held in India, Alwar Rampurs will, of course, no longer be manufactured with leather seating. Instead, customers will be given several material options, primarily colorful tie-dyed Bandhini and plaid-like Madras (which should be popular demographically, since so many current and potential owners of the marque came of age in the ‘60s and ‘70s). It’s unclear whether the material will be sewn onto the
Alwars’ seats or draped around them, sari-style.

• In conjunction with the above, the antiquated "Cross and Serpent" emblem will be replaced by the exciting new "Cow and Cross", and will henceforth be used on emblems and in company literature.

• Service on new Alwar Rampurs will no longer be performed by local dealerships. Instead, customers will be asked to call a special Toll-free Engineering and Technical Support (TEATS) number, where they’ll be connected after navigating through a few levels of voice mail to a specialist at the Tata Tech Support facility in Bangalore. This enhancement will improve customer satisfaction from the level experienced by current Alfa Romeo owners to that experienced by all personal computer users over the past several years.