
© Angeljean Chiaramida
In an all-out attempt to make Alfa Romeos slip into the American mainstream when the marque returns to US soil, General Motors is rumored to be planning a series of models that reflect and cater to American taste, as do all of their other products. Perhaps, first out of the block should be the 2005 Martha Stewart Edition Alfa Spider!
I dont trivialize Martha Stewart anymore; I take the woman very seriously. Any single mother who can go from "baking cookies in the basement" to making well over a billion dollars on Wall Street, in the first eight hours after her initial public offering, has earned her R-E-S-P-E-C-T, as Aretha Franklin put it. As I watched Morley Safer do his second "60 Minutes" profile on Martha in five years, I began to tremble at the thought of what could happen if she were retained to develop a new American Alfa model.
Dont misunderstand me; it isnt that I think Ms. Stewart would be slipshod in making an Alfa. Its just that I wonder if anyone would live long enough to find out how the darn thing looks or drives, by the time Martha finishes obsessing over every gear, nut, synchronizer, door handle, and quarter panel. You see, "Martha Stewart Living" isnt simply about style; its about ensuring that every part of the final product is overseen to the most minute detail. Im terrified to imagine how much this Spider shes designing will cost, but I think its safe to say that Vittorio Jano might rise from the dead when her FBO sticker price hits Motor Trend.
Skeptical? Think my fears are groundless? Let me give you an example. Martha doesnt just make a ham sandwich. First, she slices her home-baked bread, which shes made from stone-ground flour shes milled herself from the wheat shes grown in her back yard. Then, of course, she slices the ham shes home-cured, after slaughtering the pig shes bred at her piggery in the Greenwich, Connecticut suburbs. The lettuce and tomatoes come from her victory garden of heirloom vegetables she recreated from genetically duplicated seeds she discovered during an archaeological dig in Plymouth, Massachusetts, near where the Mayflower landed, complete with Pilgrims. You catch my drift here? I dont have to do Marthas mustard, do I?

Artist's rendition of the 2005 Alfa
Romeo Martha Stewart Edition Spider.
Note the doily-motif alloy wheels, embroidered headrests, crocheted exterior
armrests, ribbon bow body accents, and courtesy welcome mat. Not shown
are the paisley seat covers, color-coordinated lambswool carpets,
polished brass valve covers, and home-baked apple pie air freshener.
Youre chuckling at me; I know. Youre thinking that its just food over which Martha does all this fussing, like women used to in the "Good Old Days"when we knew our place. Dont kid yourself; Marthas already conquered one of the most male-dominated, risk-ridden industries in America: publishing. This womans publications have 9 million subscribers, 9 MILLION! Thats about 18 times the population of Vermont!
Neither does her MSL empire stop there. Marthas doing another billion dollars a year selling her household products from K-Mart alone. Do you know how much a billion dollars a year is? Its a million one-thousand-dollar bills that, if stacked neatly, would take up most of the living space in your home, unless you live in the Vatican. Thats a billion dollars annually only from K-Mart shoppers who buy her dish cloths, bath towels, shower curtains, bed quilts, window dressings, throw pillows, and bed sheets.
Yup, bed sheets, which she designs on the cotton shes woven from the thread shes spun from the cotton balls shes picked at her fields on the banks of the River Nilewhere she can see the Great Pyramids, which she recently purchased, for an excellent price, at an estate sale held by the Egyptian government! (The Pyramids purchase is still only rumor; dont spread that around just yet.)
Lemme guessyoure still disregarding my concerns about Martha moving on to Alfa Romeos. She does "house stuff," youre saying to yourself; its clearly a girl thing, like lipstick. She isnt into "durable goods," as economists categorize the automotive industry. Youre thinking, Martha may be branching out, but shes only moving around the ol homestead, merely meandering from the garden, to the kitchen, to the bathrooms, to the bedrooms, to the living room. Well, that covers just about every room at my place, except, of course, FOR THE GARAGE!
Think about it; what would be more natural than Martha doing cars to show America how to....commute to work....cavort in the evenings....cruise along on vacation, or....TaDa....carpool! You think you have trouble keeping all the amenities packages straight now? Wait till the Martha Stewart Living Spider comes your way! Shell crochet cashmere covers for the steering wheels, for goodness sake.
You really want to buy the car that Martha would create after she mines the ore, to smelt into steel, that becomes the fenders, which wrap around the tires, she molds from the sap, thats vulcanized into rubber, after harvesting the trees on her plantation in South America???
And weve barely begun. Can you imagine the cost of the stuff if Martha decides to dogulpGAS?! Shudder you should; Ive heard gossip that shes been sighted over the oil fields of Texas, hot-air ballooning in a gondola basket shed woven, just before blowing up the blasted balloon herself!
[Editors note: This article was originally slated to appear in the April 1st issue of Velocissima but was delayed a month due to lack of space.]